SatConsultant builds business model: services from $5 per month, hardware for $100
RIYADH AND LONDON, 15 JAN 2018
A new age of affordable satellite broadband for businesses and consumers across the Middle East, Africa and Europe is unfolding. Arabsat Broadband Services have launched Arabsat Expand, a satellite broadband service powered by Forsway’s unique Hybrid Router technology. The service was designed and implemented by satellite services specialist SatConsultant for Arabsat Broadband Services.
“Access to the Internet is today’s number one enabler of economic mobility,“ said Wael Mohammed AlButi, VP & CCO of Arabsat. “You can learn to repair your car from Youtube, about farming from the Cornell Cooperative Extension, and programming from Khan Academy. We all want to change the world for the better and bringing affordable Internet access to developing markets will do just that.“
The deal will see Forsway’s innovative hybrid router, ODIN, at a total kit cost of around US$100 per station, enabling the satellite operator to launch affordable new broadband Internet services for as little as US$5 per month, helping bridge the digital divide to new customers in remote rural communities, as well as providing new, more reliable, and lower-tariff services to urban users.
“This is the first service offered by Arabsat’s newly created business unit for Broadband Services,“ said Christof Kern, General Manager Arabsat Broadband Services. “We have found the Forsway technology reliable and useful for providing these services in areas where the performance of the Internet is questionable due to under-performing 2G and 3G networks. Anyone who is suffering from a low bandwidth service today will be able to increase their speeds with this new service; it is literally bringing the entrance barrier to a price level everyone will be able to afford. We will offer competitive entrance models to empower businesses and end-users alike throughout Africa and Middle East.“
Arabsat Broadband Services will deliver Arabsat Expand through previously unused bandwidth aboard its satellites. This will increase capacity, thereby reducing congestion to deliver an excellent customer experience with a faster Internet download speed and at reduced costs. ODIN allows any type of narrow-band return channel to be linked to the high-throughput KU/KA-Band satellite bandwidth on Arabsat’s BADR-7 satellite in remote locations across almost the whole of the Middle East and Africa. The Forsway solution is a unique fit for the problems of satellite broadband, especially in urban areas.
“While bandwidth prices tend to dominate discussions of the fitness of satellite as a mass-market service, hardware costs, ease of installation, and licensing requirements are all huge obstacles to overcome,“ said Tobias Forsell, Managing Director of Forsway. “A complete kit with our ODIN router can be had for less than $100. It can be installed by anyone who can point a satellite TV dish, with no interaction from a network operations centre. And, because there’s no satellite transmitter, there’s no need for a VSAT transmit license.“
Up to 10 Gigabit of Internet connectivity will then be routed through Arabsat’s BADR-7 satellite to support the new services from these locations. Both KA and KU bands can be deployed for this service, making use of the satellite’s full KA/KU footprint over the whole of the MEA region, as well as parts of Southern Europe and Central Asia.
“This project flips the use of satellite on its head,“ said Travis Mooney, Principal Consultant of SatConsultant. “Satellite is now ready to compete against terrestrial connectivity in urban areas, and not just in areas unserved by fibre and wireless connections. And as long as the industry wakes up to the availability of this new business model, the technology and the approach, the days when satellite bandwidth and CPE were way too expensive for users of all kinds are over.“
Arabsat has been serving the growing needs of the Arab world for over 30 years and is now one of the world’s top satellite operators and the leading satellite services provider in the Arab world. It carries over 500 TV channels, 160 radio stations, pay-tv networks and a wide variety of HD channels reaching tens of millions of homes in more than 80 countries across the MENA Region. Operating a growing fleet of owned satellites, ARABSAT is the only operator in the MENA region offering the full spectrum of broadcast, telecommunications and broadband services.
About Forsway Scandinavia AB
Forsway Scandinavia AB is a Swedish technology company focusing on innovative ways of deploying broadband services. With activities on five continents and basing its solutions mainly on combinations of satellite and existing terrestrial technologies, the company enables broadband services for the billions of people who still are struggling to get on-line, but without the need to deploy additional network infrastructure.
SatConsultant is a leading satellite industry consultancy, which helps satellite operators, teleports, network providers, enterprises and NGOs structure, use, buy and sell satellite services. The consultancy offers updated market data for all regions and is backed by a top technical team with extensive business experience, all focused on developing new revenue streams for its customers.
For more information at Arabsat contact:
For more information at Forsway Scandinavia, contact:
Tobias Forsell, Managing Director
For further information at SatConsultant, contact:
Travis Mooney, Principal Consultant